PBA Spare Shots: PBA Off to Strong Ratings Start on ESPN; New “Love the Lanes” Promotional Spot Debuts

by Bill Vint December 13, 2012 06:11

The PBA Tour got its 2012-13 season off to a strong ratings start when Sunday’s telecast of the Bayer Advanced Aspirin World Bowling Tour finals posted a 14 percent increase in audience viewership over the first telecast of the 2011-12 season.

Leading into the opening telecast of the new season, a new ESPN promotional campaign called “Love the Lanes” debuted in advance of Sunday’s WBT Finals presented by the PBA. It features the song, “I Know What You Want” by Busta Rhymes featuring Mariah Carey, and infers the relationship of PBA players to the bowling pins in stylish, contemporary imagery.

ESPN coverage of the PBA Tour continues Sunday at 1 p.m. ET with the finals of the Alka Seltzer Plus Cold Cheetah Championship. Players who will compete during the 90-minute, four-player stepladder finals will be Bill O’Neill of Langhorne, Pa.; Chris Loschetter of Avon, Ohio; Jeff Roche of Dearborn, Mich., and top qualifier Mike Wolfe of New Albany, Ind.

TICKETS ON SALE FOR CHRIS PAUL PBA LEAGUE ALL-STARS IN LOS ANGELES

If you plan to be in Los Angeles on Monday, Jan. 7, and would like to rub elbows with some superstar celebrities, tickets are now on sale for the fifth annual Chris Paul PBA League All-Stars at Lucky Strike LA Live, across from the Staples Center where host Chris Paul plays basketball with the Los Angeles Clippers.

The annual fundraiser for the Chris Paul Foundation will get underway at 6:30 p.m. PT. Tickets range from a $250 VIP package including dinner and a meet-and-greet with Paul and friends, to a $100 premium package or $25 for general seating. Tickets are available in limited supply. To order tickets, send an email request to: laliveparties@bowlluckystrike.com or call 213-542-4886.

Among the celebrities who are expected are Paul, Clippers teammate Blake Griffin, actor/comedian Kevin Hart, former NFL star Terrell Owens and actor Jesse Williams (Grey's Anatomy). Paul, Hart and Owens are celebrity owners in the new PBA League.

PBA League Franchise Players who will team up with celebrity doubles partners for year's event will be Chris Barnes, Pete Weber, Norm Duke, Jason Belmonte, Sean Rash, Osku Palermaa, Bill O'Neill and Mike Fagan.

BELMONTE AND FRIENDS LAUNCH COACHING PROGRAM

Australia’s Jason Belmonte, in partnership with former PBA Women’s Series titlist Diandra Asbaty and USBC Gold Level coach Ron Hoppe, have launched a new high-level instructional program called “The Circle” as part of their International Art of Bowling organization.

“The Circle” is an exclusive membership option which includes personalized training and practice plans, live chats with IAB coaches, video analysis, membership forums, access to exclusive webinars and equipment analysis. For more information on the International Art of Bowling, visit iabowling.com.

CELEBRATION OF LIFE SERVICE FOR DONNA ZURICH SCHEDULED FOR SATURDAY

A Celebration of Life service for Donna Zurich, the wife of PBA South Region Director Sam Zurich, is scheduled for Saturday from 1-4 p.m. at Melbourne First Church of the Nazarene, 2745 S. Babcock St., Melbourne, FL 32901.

Donna Zurich, who died Monday at age 49, was a project coordinator with “Promise In Brevard,” a non-profit organization dedicated to the advancement of young people with special needs. She is survived by her husband; sons Ryan and Matthew; her mother Irene Lawton and her siblings, Debbie and Steve, Lynne and John, David and Larry.
In lieu of flowers, contributions in her memory may be made to Promise in Brevard, PO Box 100024, Palm Bay, Florida 32910-0024. Arrangements entrusted to Ammen Family Cremation and Funeral Care in Palm Bay (phone: 321-724-2222).

PBA REGIONAL ROUNDUP: HAYNES, MOHR, HARLIN WIN IN A RENO “TRIPLEHEADER”

David Haynes of Las Vegas posted a 9-3 match play record and a 24-game total of 5,905 pins to win his fifth PBA Regional title in the PBA Sands Regency Tri-Regional presented by Hammer Sunday at the National Bowling Stadium in Reno, Nev.

In the companion Tri-Regional Senior Open, Ron Mohr of Eagle River, Alaska, went 8-4 and knocked down 5,833 total pins for 24 games to top Noel Vazquez of Sacramento, Calif., by 32 pins for his eighth Senior Regional title and $1,500.

The “tripleheader” weekend got underway Friday when Kevin Harlin of Milpitas, Calif., defeated Dean Bollinger of Portland, Ore., 279-247, to win the Sands Regency Non-Champions Open presented by Hammer.

● The final pre-Christmas tournaments over the Dec. 14-16 weekend include the PBA East Region Knob Hill Senior Open at Manalapan (N.J.) Country Lanes and the PBA South Region Decker Appraisal Services Doubles presented by Hammer at Wayne Lanes in Waynesboro, Va.

The only regional competition on the January schedule is the PBA Central Region Legend Lanes Regular/Senior Doubles Classic in Cuyahoga Falls, Ohio, Jan. 25-27. Activity in the other PBA regions resumes in February.

For complete PBA regional schedule and entry information, visit pba.com and click on “Regional Tours” under the Schedules tab.

QUICK NOTES:

● Reminder: The PBA has moved its headquarters office to a new address in Seattle. Effective Dec. 17, the PBA’s new mailing address is 615 Second Avenue, Suite 680, Seattle, WA 98104. All other PBA contact information (telephone number, email addresses, etc.) is unchanged.

Frank Miceli, Regional Financial Manager at Allstate Financial in Chicago, has been named recipient of the Illinois State Bowling Proprietors’ Association’s President's Award for 2012-13 by ISBPA president Lyle Zikes, a long-time PBA member and tournament host at Beverly Lanes in Arlington Heights, Ill. Miceli earlier was named recipient of the PBA Midwest Region Pat Patterson Award for creating an Allstate Insurance umbrella sponsorship program for all PBA Midwest Region senior tournaments.

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