Nearly 30,000 Bowling Fans Experience “Xtra Frame” During USBC Masters

by Bill Vint February 16, 2010 03:53

SEATTLE, Wash. – Nearly 30,000 bowling fans got a unique inside look at the United States Bowling Congress Masters, thanks to a week of free Xtra Frame coverage offered by USBC and the Professional Bowlers Association, and there’s more to come for Xtra Frame subscribers this week as PBA Tournament of Champions winner Kelly Kulick returns to competition in the Bayer Don and Paula Carter Mixed Doubles in Wheat Ridge, Colo.

Free exposure to pba.com’s “online bowling channel” drew 29,431 different viewers to coverage of the USBC Masters match play elimination rounds, including a pivotal match when Chris Barnes fired a 300 game to overcome a 54-pin deficit and defeat Wes Malott on his way to the top seeded position for the ESPN television finals (a recap of the Barnes-Malott match is still available on pba.com).

During Masters week, Xtra Frame unique visitors spent an astonishing average of 84.41 minutes online, resulting in more than 2.4 million total viewer minutes. Overall, individual users visited Xtra Frame 12 times each and spent just over seven minutes online per visit.

“Fans who tuned in Xtra Frame for the first time during the USBC Masters got a glimpse into the future and the future is now,” said PBA Deputy Commissioner Tom Clark. “The quality of coverage was great and the countless hours of sports entertainment all catered to PBA fans who were treated to a side of bowling they rarely, if ever, get to experience. And that’s the kind of inside coverage Xtra Frame provides at every PBA Tour event.”

This week, Xtra Frame returns to “subscribers only” access for live streaming coverage of Kulick’s return to the lanes along with other action from the Bayer Don and Paula Carter Mixed Doubles, including player interviews, equipment analysis, discussion of lane-play strategies, and pre- and post-event coverage of Sunday’s live ESPN finals.

To subscribe to Xtra Frame, visit pba.com and click on the Xtra Frame link and follow the instructions. Monthly and annual subscriptions are available.

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