Nelson Burton Jr. Returns to ABC Sports Broadcast Team for 2011 PBA Tournament of Champions

by Jerry Schneider November 24, 2010 03:11

Hall of Famer recalls great moments in Tournament of Champions history

There will be a familiar voice on ABC Sports when professional bowling returns to the network in January.

PBA Hall of Famer Nelson ‘Bo’ Burton Jr., who served as color commentator for Pro Bowlers Tour telecasts on ABC for 23 seasons from 1975-1997, will return as a special guest commentator during the network’s live broadcast of the record $1 million PBA Tournament of Champions Saturday, Jan. 22, on ABC at 2:30 p.m. from Red Rock Lanes in Las Vegas.

The Tournament of Champions finals, which will also pay a record $250,000 to the winner, marks the return of the PBA Tour to ABC for the first time in 14 years.

“Bringing the Tournament of Champions back to ABC is outstanding,” said Burton, a 17-time Lumber Liquidators PBA Tour titlist who formed a memorable announce team with legendary broadcaster Chris Schenkel throughout Burton’s time on the network.

The PBA said that Burton will set the scene during the upcoming Tournament of Champions telecast’s opening and introduce feature items throughout the presentation of the stepladder finals. ESPN’s Rob Stone will handle play-by-play duties and newly inducted PBA Hall of Famer Randy Pedersen will provide color commentary.

“Longtime PBA fans will be thrilled to hear ‘Bo’ will be involved with this historic event,” said PBA Deputy Commissioner and COO Tom Clark.  “He’ll be right back where he belongs, talking bowling on a Saturday afternoon on ABC as part of the greatest tournament ever.”

Burton joined Schenkel on PBA Tour telecasts in 1975 at a time when ratings on ABC for PBA Tour telecasts were at their highest, generally ranging between 8.0 and 9.0 or approximately 9 million homes.

“Working with such a great professional like Chris, I was really just along for the ride,” Burton said. “The bigger the stage the better he was. For a broadcaster the prestige of that tournament was just phenomenal.”

Schenkel, also a member of the PBA Hall of Fame, died in 2005.

Tournament of Champions telecasts have been the scene of some of the most memorable moments in bowling history such as the 1970 PBA Firestone Tournament of Champions where Don Johnson came within one pin of perfection, rolling a 299 en route to capturing the title on ABC. Most recently the Tournament of Champions produced another historic moment last season when Kelly Kulick became the first woman to win a PBA Tour event during an ESPN telecast that attracted a five-year high 1.7 million viewers.

Those moments were also among Burton’s fondest Tournament of Champions memories but others that stood out to him as a competitor, color analyst and bowling fan include:

1965 – “Billy Hardwick defeating Dick Weber inspired me and a lot of the new young guys to believe that we could compete with the established superstars of the era.”

1967 – “Jack Biondolillo rolling the Tour’s first televised 300 game. In general 300s were very rare back in the day and to do it under pressure on bowling’s biggest stage was unreal.”

1975 – “My first Tournament of Champions as an announcer had two of my former roommates and good friends — Barry Asher and Dave Davis — battling neck and neck in the championship match and Barry leaving a solid 8-pin in the eighth frame would ultimately cost him the match. It was also a telecast where Chris (Schenkel) taught me my first broadcasting lesson — try not to pull for one player over another as the audience will resent it.”

1976 – “Marshall Holman arrives!”

1978 – “Making the telecast myself and blowing the semifinal match against Teata Semiz by missing the 3-10 split.  I felt like the tournament was mine if I get past that game.”

1981 – “Steve Cook bowling the best and most aggressive game I ever witnessed. Bowling 287, he put everything he had into every shot with that super strike ball that he possessed.”

“Two other memories I have were Mike Durbin winning the Tournament of Champions with three different bowling styles (big hook, full-roller and straight shot) and it still amazes me that three of bowling greats—Mark Roth, Dick Weber and Walter Ray Williams Jr. don’t have the Tournament of Champions on their resumes.”

Originally conceived as a showcase for recent Tour champions, the Tournament of Champions is now open to all PBA titlists (national tour, senior tour and regional) and will be a week-long competition that runs Jan. 16-22, at the Red Rock Resort and Bowling Center.  The addition of all PBA titlists will make the tournament even more challenging, according to Burton.

“With its record prize fund and the addition of all the PBA titlists, it adds an enormous amount of prestige to the tournament,” Burton said. “With so much talent in one event I think it will be one of the hardest tournaments of all time to win.”

Burton recalled the prestige of the Tournament of Champions during his run on the network, and how the PBA’s signature tournament was recognized by many of ABC’s top executives.

“Bob Iger (now Disney Co. CEO) and Dennis Swanson (former president of ABC Sports) were often in attendance for the TV finals, and of course, Harvey Firestone, who was CEO of Firestone at the time was there as well,” Burton said. “Naturally it was a huge event that sometimes had live entertainment. I remember jazz great Pete Fountain and his orchestra performed live one year on the lanes adjacent to the TV pair.” 

ABC’s renewed coverage of the PBA Tournament of Champions is part of the PBA’s three-year extension with ESPN which will run through 2013. The PBA has a long-standing relationship with ESPN, which began when the network launched in 1979. For the past seven years, the Lumber Liquidators PBA Tour finals have aired Sunday afternoons on ESPN.

In addition to his return to the Tournament of Champions, Burton will also host the PBA Hall of Fame ceremonies the evening of Jan. 22 at Red Rock where Pedersen, a 13-time Tour winner, 11-time Senior Tour titlist Dale Eagle, and lane maintenance pioneer Len Nicholson will be inducted into the Hall.

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