The Professional Bowlers Association (PBA) and Lumber Liquidators, the largest independent retailer of hardwood flooring in the United States, have agreed to a three-year, multi-million dollar title sponsorship. The agreement makes Lumber Liquidators the title sponsor of the Lumber Liquidators PBA Tour through the conclusion of the 2010-11 Tour season.
The agreement, effective Oct. 1, includes the unveiling of a new, integrated PBA Tour logo in all PBA controlled communication, telecasts, promotions and publicity. Lumber Liquidators will promote the PBA to millions of guests at its 140 stores across the United States. The flooring retailer will receive prominent tune-in promotion, advertising and branding on all PBA telecasts on ESPN and ESPN2 during the course of the season, and access to more than 70 million bowlers and 2,200 Strike Ten bowling centers. Lumber Liquidators will also receive naming rights to two events, the Lumber Liquidators Shark Championship in Baltimore, Md. and the Lumber Liquidators U.S. Open in North Brunswick, N.J.
“We are very excited to partner with Lumber Liquidators on this title sponsorship,” said PBA Commissioner and CEO Fred Schreyer. “The PBA is a perfect fit for Lumber Liquidators’ customers and we look forward to implementing the various programs of the sponsorship to grow both our brands.”
“Lumber Liquidators is proud to be the “Title” and “Official Flooring Sponsor” for the PBA, especially during their 50th Anniversary,” said Tom Sullivan, Founder and Chairman of the (Floor) Boards. “As the nation’s largest independent retailer of hardwood flooring, the sponsorship is a natural and relevant fit for Lumber Liquidators. We’re excited about this partnership, the expansion of our sponsorship platforms and the increased brand visibility within the sport.”
As part of the agreement, Lumber Liquidators will sponsor six bowlers --- Patrick Allen, Tommy Jones, Rhino Page, Parker Bohn III, Michael Fagan and Brian Kretzer --- during each season. Sponsored bowlers will wear the Lumber Liquidators logo on their shirt backs and right sleeves and throw specially-made spare balls emblazoned with the Lumber Liquidators logo.
Lumber Liquidators will also be a sponsor of each PBA Summer Series event during the term of the agreement.
Denny’s, the PBA Tour’s title sponsor for the past three seasons (2005-06, 2006-07 and 2007-08), will still remain an official sponsor of the PBA Tour. They will sponsor the longstanding Denny’s Dick Weber Open in Fountain Valley, Calif., Feb. 3-8, 2009.
The 2008-09 Lumber Liquidators PBA Tour kicks off on ESPN with the Chris Paul PBA Charity Invitational presented by the brands of Ebonite International on Oct. 19. Live coverage of the 2008-09 Lumber Liquidators PBA Tour begins Oct. 26 with the PBA World Championship, in Wichita, Kan. For the full schedule, log on to www.pba.com.