Reiss joined the PBA as Vice Chairman in March 2011 after previously holding several positions at ESPN, was CEO at Associated Content, and was Senior Vice President/General Manager of Newsweek's digital division. While at ESPN, Reiss managed the launch of ESPN.com, NFL.com, NBA.com, and NASCAR Online.
He also was Senior Vice President/General Manager of ESPN the Magazine, and managed ESPN's relationships with Electronic Arts, Microsoft, and The Tribeca Film Festival. He developed and acquired the Peabody Award-winning Dan Klores documentary Black Magic. He started his media career at Spy magazine.
Reiss was born in Manhattan, N.Y., and grew up in Huntington where he bowled as a youth at the now-defunct Century Lanes. He is a graduate of Stony Brook University with a degree in political science. He currently resides in Westchester County, N.Y., with his wife Anna and two teenage sons.