MIKE J. LANESIDE: PBA Interactive

by Mike Jakubowski November 30, 2009 19:00

Fans of the Lumber Liquidators PBA Tour can now participate in live ESPN shows this season as part of PBA’s exciting, new Inside Angle.

Become a fan of the PBA on Facebook and be sure to watch the live PBA World Championship final rounds on ESPN Dec. 13 at 1p.m. Eastern. ESPN announcers Rob Stone and Randy Pedersen will read and answer a fan question live during the show from Northrock Lanes in Wichita, Kansas and other live shows on Tour this season.

PBA Inside Angle introduced the earpiece/microphone technology giving Rob and Randy the ability to talk directly to the Greatest Bowlers in the World during competition. If one of the players is wearing the device on any of the live shows this season, it will be possible for a PBA Tour fan watching at home to pose a question to a player during the show.

The PBA Inside Angle debuted last summer at the GEICO PBA Team Shootout hosted by Six Flags at Six Flags Great Adventure in Jackson, New Jersey. Anchor Chris Barnes stepped up in the tenth frame for his Team GEICO up 2-0 over Team Bayer needing a strike to close out the match and avoid a sudden death rolloff for the title.

ESPN play-by-play announcer Rob Stone and PBA’s Inside Angle set the stage:

Rob Stone: All right Chris Barnes, you knew I was going to be talking to you at this point, right? What is going on between the ears right now?

Chris Barnes: Well, you know, it’s nice to have your voice in there instead of my own most of the time. I’m going to move a board off the 4 pin and another half for the cycle around. This is the fun part here. This is when the adrenaline gets going. This is why we bowl. A little breathing right now and we’re going to make a good one.

Barnes took a deep breath or two and then he let the ball fly. Perfect swing, release, roll, result: 10 in the pit and a singles, doubles and team sweep for Team GEICO and the PBA Team Shootout title. The combination made for exhilarating, fun and compelling television.

During the PBA World Series of Bowling at the Scorpion Championship, Australian Jason Belmonte gave his insight in the 7th frame of his semifinal matchup with Thomas Smallwood as they fought for a PBA title.

Randy Pedersen: What kind of adjustment did you make in the 4th frame, Belmo?

Jason Belmonte: I was using a pretty strong ball, I jumped in at the couple of shots in practice and it looked OK. I left a 4-9; I didn’t throw it that bad and then the next two I actually felt like I threw it a little softer – they hooked a little earlier. So I just ball changed to something a little weaker and then stood in the same spot and tried to throw it good.

PBA Inside Angle provided another fascinating look inside the game right from the competitor going for the title. Look for PBA Inside Angle during Lumber Liquidators PBA Tour shows on ESPN this season.

Become a fan of the PBA on Facebook, your question could be in the ear of a player competing for the PBA World Championship, live on ESPN. How’s that for an inside angle?

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MIKE J. LANESIDE: World Series: Poker vs. Bowling

by Mike Jakubowski November 10, 2009 19:00

Check out some interesting parallels that popped up between this year’s World Series of Poker and World Series of Bowling.

This week Joe Cada, from the Detroit area, became the youngest winner in the history of the Main Event at the World Series of Poker. Coverage of this year’s WSOP was different from the last few years. Why would such a successful franchise make major changes to a time-honored format when entries are up, new sponsorships are being created, online play is on the rise and a secure television relationship is in place?

The Professional Bowlers Association opened the 2009-2010 season with its brand new World Series of Bowling event from the Detroit area. The PBA World Championship’s preliminary rounds were contested from Aug. 31 to Sept. 4 at Thunderbowl Lanes, the final event to close the inaugural WSOB.

The final four PBA World Championship competitors Thomas Smallwood, Rhino Page, Bill O’Neill and Wes Malott advanced to the final round of the tournament on Dec. 13 which can be seen live on ESPN from Northrock Lanes in Wichita, Kansas.

The 2009 World Series of Poker Main event began more than four months ago at the Rio All-Suite Hotel and Casino in Las Vegas. Play began then concluded when the final table was determined, the finalists referred to as the “November Nine.” Play was delayed, then ended on Nov. 10 with tape-delayed coverage of the final table scheduled to air later that evening on ESPN.

World Series of Poker organizers promised unprecedented coverage of this year’s Main Event, with more televised hours than ever before. The changes haven’t come without controversy from the poker world.

World Series of Bowling fans were treated to unprecedented coverage of bowling action at Thunderbowl Lanes on Xtra Frame, the official video service of the PBA in addition to seven weeks of coverage on ESPN. Changes to the PBA schedule haven’t come without controversy in the bowling world.

True poker fans want to see more of the nitty-gritty hands and less of the standard, all-in confrontations, they also want to see little things that the pros do to amass large stacks of chips. Many of those nitty-gritty hands, while less exciting than the all-in confrontations, are interesting for different reasons. For some very vocal fans, all they want to see is the all-in confrontations.

True bowling fans have only seen one-game matches in the past; new coverage of bowling at the WSOB is giving fans more of the nitty-gritty of being a professional bowler while featuring the little things that can mean the difference between winning and losing. Many of those elements, recently featured in the documentary coverage of the Cheetah Championship, while less exciting than the one-game live matches, are interesting for different reasons. For some very vocal fans, all they want to see is the live one-game matches.

Is it just good business to change things up to rekindle interest while building a new fan base regardless of what has been done in the past?

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MIKE J. LANESIDE

by Mike Jakubowski November 2, 2009 19:00
Pro bowling meets reality television with the documentary-style production of the PBA Cheetah Championship, a first for the Lumber Liquidators PBA Tour. You could also roll a camera at PBA Headquarters in Seattle for some interesting television.
 
I don’t envy Lumber Liquidators PBA Tour Commissioner Fred Schreyer or Deputy Commissioner Tom Clark as the 2009-2010 Tour season unfolds during the worst economic climate in a generation.
 
The marching orders: offer top-notch national, women’s, senior and regional professional tournaments, stay within budget, maintain a fan base, try to maintain media coverage from an ever-shrinking media base, deliver value for sponsors, engage new sponsors, make the sport of professional bowling accessible to current fans and build a fan base with the next generation of bowlers and bowling fans.
 
The Cheetah Championship attacks the challenges in a brand new way for fans of professional bowling.
 
There is a subset of vocal fans of the PBA Tour that are known as traditionalists or purists. All sports have them, they are not generally known as advocates for change, there is nothing wrong with being one.
 
The purists passionately consider the only legitimate version of professional bowling that exists is an open tournament structure with a local qualifying event. Qualifiers advance to a tournament field that bowls 15 qualifying games which leads to a top-24 that competes in 24 games of round-robin match play leading to a televised stepladder final with the top five competitors featured on the television show.
 
In effect, you have always needed to win the tournament and then win “The Show” to earn a title on the Lumber Liquidators PBA Tour.
 
That formula successfully existed for many years on the ABC television network as the Pro Bowlers Tour gained prominence in the 1960’s through the 1980’s. The formula was created before cable television, personal computers, cell phones, social networking, texting, MLB Interleague play, 16-game NFL schedules, The Amazing Race and American Idol.
 
The 2008-09 season was filled with unique formats (three-game match play, one-game eliminator), challenges (Plastic Ball Championship, Marathon Open) and obstacles (Mulitple Pattern events) on the way to earning a title on the Lumber Liquidators PBA Tour. In addition, fields were strengthened significantly with the introduction and success of International stars and two-handed players like Australia’s Jason Belmonte.
 
The compelling formats and emerging personalities led to increased media coverage of the Lumber Liquidators PBA Tour last season leading into this season’s opening PBA World Series of Bowling, all by itself a brand new concept. Brand new to pro bowling, anyway.
 
Which leads us to the PBA Cheetah Championship at the WSOB, the first-ever “reality-style” presentation of the Lumber Liquidators PBA Tour. For the first time, extensive coverage of a Tour event from the first player roll call to the end of the first-ever best four-out-of-seven games format to decide a PBA champion.
 
An opportunity for the purists to experience a Tour event like never before. For those fans new to professional bowling, an opportunity to have the time to watch all of the complexities of the Lumber Liquidators PBA Tour where dedicated players’ livelihoods depend on almost every shot, compelling television.
 
I invite all of the great fans of the Lumber Liquidators PBA Tour to watch the Cheetah Championship on Sunday Nov. 8 at 1p.m. Eastern on ESPN.
 
Let us know what you think, give us your feedback after the show on Facebook by visiting Mike J. Laneside's fan page or the PBA fan page.
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MIKE J. LANESIDE

by Mike Jakubowski October 25, 2009 19:00
This past weekend offered unprecedented coverage of the opening World Series of Bowling event of the 2009-10 Lumber Liquidators PBA Tour via the Internet, Xtra Frame and ESPN.
 
Sunday’s power-packed season premiere ESPN telecast included the championship matches of the PBA Women’s and Senior World Championship plus the PBA Trick Shot Invitational. Kelly Kulick and Harry Sullins earned their way into the 2010 PBA Tournament of Champions by virtue of their major wins. 
 
Norm Duke survived an entertaining trick shot display that displayed some old favorites and newly dreamed up shots. Randy Pedersen added expert commentary and some quick tips alongside play-by-play man Rob Stone. Sundays are for bowling!
 
Prior to Sunday’s telecast over 40,000 YouTube views were recorded of Osku Palermaa’s incredible opening trick shot lofting a ball over a bar chair for a perfect strike.
 
ESPN unveiled a brand new promotional campaign. The debut of “Spend Some Time in Their Shoes” featured stars of the Lumber Liquidators PBA Tour in compelling 30-second spots. Spots in heavy rotation started airing earlier in the week to promote the season premiere on ESPN.
 
Xtra Frame coverage provided a look back at the complete match play competition at Thunderbowl Lanes in Allen Park, Mich. at the PBA World Series of Bowling’s pinnacle event. Then, Xtra Frame went one step further by airing a special pregame show prior to the ESPN show. Jeff “The Bowling Doctor” Mark’s interviews gave bowling fans a compelling peek at the TV set right before showtime.
 
Immediately after the ESPN telecast, Xtra Frame provided complete coverage of the post-show check and trophy presentation and exclusive footage of the winners in each of their press room interviews following their important wins.
 
The 2009-10 Lumber Liquidators PBA Tour is now underway, bowling fans can catch up on all the action on Xtra Frame reviewing the PBA Women’s and Senior World Championship and the PBA Trick Shot Invitational.
 
Next on the PBA World Series of Bowling schedule, quite possibly the greatest five-bowler stepladder final in the history of the Lumber Liquidators PBA Tour. Opening match featuring Bill O’Neill and Tommy Jones, winner to face Pete Weber, that winner to face Chris Barnes, that winner to face Walter Ray Williams Jr. as he attempts to win for an unprecedented 46th time.
 
This week Xtra Frame has the position round from Taylor Lanes, which many are calling the greatest position round in recent memory. Stay tuned to pba.com this week for coverage of the PBA Motor City Open, with final round coverage on ESPN Nov. 1 at 1p.m. ET.
 
Look for Mike J. Laneside on Facebook for more information and to continue the conversation about the Lumber Liquidators PBA Tour this week.
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MIKE J. LANESIDE: Roto Grip Presents Malott's All Stars Contest

by Mike Jakubowski October 13, 2009 19:00
Can you imagine a big, nasty Wes Malott portrait hanging in an art gallery?
 
The idea is not as far-fetched as you might think. The next generation of bowlers and sports fans is getting the connection between bowling, creativity and Mr. Versatility.
 
Roto Grip, in a creative burst of its own, is presenting Malott’s All-Stars Contest. The contest is open to any USBC Youth member 20 years of age and under that wants to display their creativity by drawing a picture of Malott and writing a one-page letter to Wes.
 
Check out these examples.
 
The Grand Prize winner gets a 3-day experience with Wes from Roto Grip. First, dinner with Malott for the winner and family. Malott will visit the winner’s school and offer a lesson after school. Then, the reigning PBA Player of the Year will make an all-day appearance at the winner’s USBC Youth League.
 
To top it off, the winner receives a complete package of Roto Grip products including balls, bags, apparel and accessories. Finally, Roto Grip will videotape and photograph the entire experience and give the winner a keepsake DVD.
 
Mail your drawing and letter to Roto Grip by October 31 for the incredible prize package and a chance to be featured at rotogrip.com and an upcoming issue of US Youth Bowler.
 
In 1982, Earl Anthony was my favorite player as I grew up a junior bowler and fan of the PBA Tour. I can’t imagine how cool that would have been to have Earl over for dinner with mom, dad and my brother, then show up in Mr. McKay’s chemistry class and then make an appearance at Red Carpet Lanes to hang with my bowling buddies.
 
In 1982, artist LeRoy Nieman issued “Million Dollar Strike”, an incredible tribute to the sport of bowling and its greatest legend Earl Anthony. Suitable for framing. 
 
Spread the word to all USBC Youth members that whoever wins Malott’s All-Stars contest might be the next LeRoy Nieman or the next Wes Malott. Either way, suitable for framing.
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